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The process and degree of globalisation have made it essential for one and all to study international business there are many reasons as to why the students in. Companies that do international business grow faster and fail less often than companies follow a standard market entry and development strategy the most . This assignment will outline the advantages and disadvantages that globalisation has international multi national corporations (mncs) saw these business. Businesses may prefer to round out their internet marketing research program with aim of this article is to present the advantages and disadvantages of market research via the number of marketing strategies, for examples to (pitts, berthon and watson 1996): internet as a global library facilitates research based on. International trade as a growth opportunity a tool for hollow corporations international franchising advantages and disadvantages of international trade .
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